Beth Friedman

I rarely finish an entire business book. Most leave me thoroughly overwhelmed or massively bored. However, “The Outward Mindset: Seeing Beyond Ourselves” by The Arbinger Institute changed all that.Not only does Arbinger’s latest work hit home for our growing Agency Ten22 team, it also supports Pragmatic Marketing’s core tenet: Nothing Important Happens In The Office

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Jess Clifton

The high-stakes field of healthcare has seen an immense amount of change over recent years. Advancements in digitizing patient data, the shift to value-based care and the rise of consumerism in healthcare are a few of the major factors ushering the industry into a new realm to doing business.As providers grapple with the concurrent tasks

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Nicole Quinlan

It takes a quick look, maybe two seconds, for someone to evaluate you. First impressions happen fast. In the blink of an eye, someone forms an opinion about you based on your appearance. The same holds true for your company logo. An impression of your company is formed the second someone sees your logo. Healthcare

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Angela Jenkins

In healthcare IT and other B2B industry sectors, writing engaging and useful thought-leadership focused blog content is necessary for digital marketing—meaning SEO success. It’s also good for business reinforcing your brand.But what many fail to understand about writing blogs is that, “It’s not about you!”Educate, enlighten and inform. Those three words are your guiding principles

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Amber Doster

Are you casting a wide net – being strategic with marketing/sales teams when it comes to speaking engagements?So you’ve got a great topic. You have a subject matter expert willing to speak. Now what?  WAIT!  No, really – hang tight.  There are three more questions to ask if you want your speaking abstract to support

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Beth Friedman

Agency Ten22 frequently meets with healthcare IT software and service companies. From CEOs to marketing managers, the same question always comes up: “Is it better to pay for content placement or earn opportunities through media relationships?” The answer is both!Paid placement of your content is a critical component for successful lead generation campaigns. Downloads are

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Eric Hoffman

The world of SEO can be bewildering and full of competing, often unsupported, claims (promises) for success on Google’s search engine results page (SERP). Arriving at the coveted top spot, or simply on the front page of results, remains the Holy Grail in terms of organic SEO results.However, Google doesn’t make it easy. The algorithms used

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Jennifer Jock

Giving back to your community has many benefits. Volunteering on an ongoing basis allows you to cultivate strong relationships. It also simply feels good to advocate on behalf of a mission or cause for which you’re passionate.  Volunteering can also positively affect your business. Here are four reasons why:Volunteering builds brand awareness.Businesses are always looking

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Lisa Eramo

With the expansion of electronic health records, it’s easier to collect and analyze big data than ever before. In today’s digital age, data is also readily available online. This provides a whole host of opportunities for writers. With a little time and effort spent researching your topic, data can essentially take an average article and

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Nicole Quinlan

When it comes to choosing colors for a graphic design project, there technically aren’t any wrong options. However, when used effectively, a good color choice—combined with an even better chromatic arrangement—can definitely enhance the final product and garner a reader’s attention. Regardless of whether you’re designing your next company logo, collateral piece, infographic, or website,

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Amber Doster

You have an amazing topic and you want to share it to help improve your position as a thought leader…but now what? Truth be told, audiences show up for information, but they stay for the stories. Told well, stories can be the key to a compelling presentation that excites, energizes, and truly engages the people sitting

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Erin Wabol

Agency Ten22 is a public relations firm, offering strategic content and marketing services—focused on healthcare IT. To put it simple, we are passionate marketing professionals who network with lots of healthcare people. Our goal is to always simplify messages and put brands in motion through our relationships and experience. Today as we celebrate our founder, our

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